Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight

Patricia O'Connell · Thomas A. Stewart

Nov 2016 · Highbridge Audio · Narrated by Mike Chamberlain

About this audiobook

Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products.


Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.

About the author

Thomas A. Stewart is the Executive Director of the National Center for the Middle Market, the leading source for knowledge, leadership, and research on midsized companies. He is the author of two books and twelve-time participant in the World Economic Forum.

Patricia O'Connell works with senior executives of leading global companies to develop and execute content strategy, speaking platforms, and results-driven thought leadership campaigns. She is the writer of the New York Times best-seller, How Excellent Companies Avoid Dumb Things.

Mike Chamberlain is an actor and voice-over performer, as well as an AudioFile Earphones Award-winning audiobook narrator. Along with animation and video game characters, Mike performs narration and voices promos for television. He lives with his wife and daughter in Southern California.