Tiny Habits: The Small Changes That Change Everything

· Virgin Digital · Treguar nga BJ Fogg
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Brought to you by Penguin.

Improving your life is much easier than you think. Whether it's losing weight, sleeping more, or restoring your work/life balance - the secret is to start small.


For years, we've been told that being healthier and productive is a matter of willpower: that we should follow the latest fad and make constant changes to our lifestyles. But whether in our diets, fitness plans or jobs, radical overhauls never work. Instead we should start with quick wins - and embed new, tiny habits into our everyday routines.

The world expert on this is Silicon Valley legend BJ Fogg, pioneering research psychologist and founder of the iconic Behaviour Design Lab at Stanford. Now anyone can use his science-based approach to make changes that are simple to achieve and sticky enough to last.

In the hugely anticipated Tiny Habits, narrated by the author, BJ Fogg tells us how to change our lives for the better, one tiny habit at a time. Based on twenty years of research and his experience coaching over 40,000 people, it cracks the code of habit formation. Focus on what is easy to change, not what is hard; focus on what you want to do, not what you should do. At the heart of this is a startling truth - that creating happier, healthier lives can be easy, and surprisingly fun.

Includes a bonus PDF of graphs and diagrams.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our Desktop Site.

©BJ Fogg 2019 (P) Penguin Audio 2020

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BJ Fogg (Author, Reader)
BJ Fogg is the founder and director of the Behaviour Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behaviour Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. One of Fortune's '10 New Gurus You Should Know,' he lives in Northern California and Maui.

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