Treasure Hunt: Inside the Mind of the New Consumer
Michael J. Silverstein · John Butman
mai 2006 · Penguin Random House Audio · Lu par John H. Mayer
headphones
Livre audio
9 h 19 min
Version intégrale
family_home
Éligible
info
Envie d'un extrait gratuit de 10 min ? Écoutez-le à tout moment, même hors connexion.
Ajouter
À propos de ce livre audio
A BMW in a Costco parking lot?
A working-class family with a 50-inch plasma TV?
What’s going on in the mind of the new consumer?
TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
A working-class family with a 50-inch plasma TV?
What’s going on in the mind of the new consumer?
TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
À propos de l'auteur
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
John Butman is an established business author and journalist. He has contributed on over twenty titles, many of which were New York Times and Boston Globe bestsellers. He graduated from NYU with a degree in film. He currently lives in Concord, MA.
John H. Mayer is a character actor whose voice has been heard on numerous commercials, animated programs, audio books and narrations including E! Entertainment’s Celebrity Profiles. John was a five-year member of the Groundlings comedy theater company in Los Angeles. Recent BOT recordings include Cesar Millan’s How to Raise the Perfect Dog, Be a Pack Leader, and Cesar’s Way; A Voyage Long and Strange by Tony Horwitz, and American Lightening by Howard Blum.
John Butman is an established business author and journalist. He has contributed on over twenty titles, many of which were New York Times and Boston Globe bestsellers. He graduated from NYU with a degree in film. He currently lives in Concord, MA.
John H. Mayer is a character actor whose voice has been heard on numerous commercials, animated programs, audio books and narrations including E! Entertainment’s Celebrity Profiles. John was a five-year member of the Groundlings comedy theater company in Los Angeles. Recent BOT recordings include Cesar Millan’s How to Raise the Perfect Dog, Be a Pack Leader, and Cesar’s Way; A Voyage Long and Strange by Tony Horwitz, and American Lightening by Howard Blum.
Notez ce livre audio
Dites-nous ce que vous en pensez.
Informations relatives à l'écoute
Smartphones et tablettes
Installez l'application Google Play Livres pour Android et iPad ou iPhone. Elle se synchronise automatiquement avec votre compte et vous permet de lire des livres en ligne ou hors connexion, où que vous soyez.
Ordinateurs portables et de bureau
Vous pouvez utiliser le navigateur Web de votre ordinateur pour lire des livres achetés sur Google Play.
