Unleashing the Idea Virus
Seth Godin
març del 2001 · Simon and Schuster · Narrat per Seth Godin
5,0star
2 ressenyes
headphones
Audiollibre
2 h 7 min
versió abreujada
family_home
Apte
info
Vols una mostra gratuïta que dura 9 min? Escolta-la on vulguis, fins i tot sense connexió.
Afegeix
Sobre aquest audiollibre
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
Puntuacions i ressenyes
5,0
2 ressenyes
Sobre l'autor
Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.
Puntua aquest audiollibre
Dona'ns la teva opinió.
Informació sobre l'escolta
Telèfons intel·ligents i tauletes
Instal·la l'aplicació Google Play Llibres per a Android i per a iPad i iPhone. Aquesta aplicació se sincronitza automàticament amb el compte i et permet llegir llibres en línia o sense connexió a qualsevol lloc.
Ordinadors portàtils i ordinadors de taula
Pots llegir els llibres que compris a Google Play amb el navegador web de l'ordinador.
