Unleashing the Idea Virus
Seth Godin
mar 2001. · Simon and Schuster · Narator: Seth Godin
5,0star
2 recenzije
headphones
Audio knjiga
2 h 7 min
Skraćeno
family_home
Prihvatljiva
info
Želite li besplatan uzorak u trajanju od 9 min? Slušajte bilo kada, čak i kada ste van mreže.
Dodaj
O ovoj audio knjizi
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
Ocjene i recenzije
5,0
2 recenzije
O autoru
Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.
Ocijenite ovu audio knjigu
Recite nam šta mislite.
Informacije o slušanju
Pametni telefoni i tableti
Instalirajte aplikaciju Google Play Knjige za Android i iPad/iPhone uređaje. Aplikacija se automatski sinhronizira s vašim računom i omogućava vam čitanje na mreži ili van nje gdje god da se nalazite.
Laptopi i računari
Knjige koje ste kupili na Google Playu možete čitati u web-pregledniku svojeg računala.
