Onward: How Starbucks Fought for Its Life Without Losing Its Soul

Howard Schultz

Mar 2011 · Highbridge Audio · Narrated by Stephen Bowlby

About this audiobook

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company’s ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz’s central leadership philosophy: It’s not just about winning, but the right way to win.

Ratings and reviews

Why can't I get this in Hong Kong? most frustrated!

About the author

East Coast-bred and West Coast-trained, Stephen Bowlby earned his degree in speech and theater, then launched a forty-year career telling stories in film, television, and radio as a performer, director, writer, and editor.