Running Lean: Iterate from Plan A to a Plan That Works, 3rd Edition

Ash Maurya

Jul 2022 · Gildan Media · Narrated by Mike Lenz

About this audiobook

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.



In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.



Running Lean will show you how to deconstruct your idea using a one-page Lean Canvas; stress-test your idea for desirability, viability, and feasibility; define key milestones charted on a traction roadmap; maximize your team's efforts for speed, learning, and focus; prioritize the right actions at the right time; conduct effective customer interviews; engage your customers throughout the development cycle; continually test your product with smaller, faster iterations; and find a repeatable and scalable business model.

About the author

Ash Maurya is the author of the international bestseller Running Lean and the creator of the one-page business modeling tool Lean Canvas. He regularly hosts sold-out workshops around the world and serves as a mentor to several accel­erators, including TechStars, MaRS, and Capital Factory. Mike Lenz has been an audiobook narrator and voice actor for more than fourteen years. Having narrated titles in genres ranging from fiction, entertainment, science, and children's literature to Christian, business, self-help, and history, Mike loves bringing nonfiction and fiction stories to life.