Effortless: Make It Easier to Do What Matters Most: The Instant New York Times Bestseller

Greg McKeown

Apr 2021 · Virgin Digital · Narrated by Greg McKeown

About this audiobook

Brought to you by Penguin.

FROM THE INTERNATIONALLY BESTSELLING AUTHOR OF ESSENTIALISM COMES A GUIDE TO MAKING THE MOST IMPORTANT TASKS EFFORTLESS

The intricacy of modern life has created a false dichotomy between things that are 'hard and important,' and those that are 'easy and trivial.' Everything has become so much harder than it ought to be. But, Greg McKeown, bestselling author of Essentialism, says, there is a third alternative. In Effortless, he offers practical strategies for making the most vital tasks the easiest ones. Honed over the better part of a decade, these strategies include:

· Asking 'What Step Can I Remove?' (accomplish more, in fewer steps)
· Having the Courage to Be Rubbish (prioritize progress over perfection)
· Deciding What 'Done' Looks Like (don't keep running after you pass the finish line)

McKeown's philosophy of essentialism has helped thousands to eliminate nonessential activities and focus on the few that really matter. Working out what is essential is the first step - making these tasks effortless is the next. Effortless will show you how.

© Greg McKeown 2021 (P) Penguin Audio 2021

Ratings and reviews

meh, not terrible, not awesome. little under whelming

About the author

Greg McKeown was named a Young Global Leader by the World Economic Forum. He is the CEO of THIS Inc, a leadership and strategy design agency headquartered in Silicon Valley. He has taught at companies that include Apple, Facebook, Google, LinkedIn, Salesforce.com, Twitter and VMware. Originally from London, he now lives in Menlo Park, California with his wife, Anna, and their four children. Greg holds an MBA from Stanford University.