The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life

Julie Thomas

Oct 2023 · Gildan Media · Narrated by Wendy Tremont King

About this audiobook

Build strong connections to accelerate sales results In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments. This actionable guide to improved business conversations-ones that build trust and human-to-human connections-enables you to focus the sales conversation on value, instead of price, and identify business issues that create urgency to unlock new sales opportunities. You'll also find: strategies for selling to the C-suite, closing more business, expanding your sales footprint, managing global accounts, and generating consistent renewal sales; methods for building credibility and rapport with your buyers along with proven sales prospecting strategies to win time on their increasingly packed calendars; ways to motivate buyers to take action and improve sales forecast accuracy through a repeatable opportunity qualification framework; and actions for aligning your revenue engine and enabling all of your customer-facing teams to improve the customer experience.

About the author

Julie Thomas is the president and CEO of ValueSelling Associates, an award-winning sales methodology and training company. She's also a sought-after speaker, consultant, and the author of ValueSelling: Driving Sales Up One Conversation at a Time.

Wendy Tremont King, a classically trained actor and accomplished puppeteer, got her start in audiobook narration as a volunteer for The Lighthouse for the Blind. She has narrated over 100 audiobooks in a variety of genres.