About this eBook
本書是企業經營管理的入門教材，其内容介於管理學和其他專業管理之間。本書的編寫以經濟管理學科發展為背景，吸收了國内外新的企業經營管理研究成果，融彙當前有關經濟管理學科的新理論和實踐經驗。
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