改變商界的行銷創意: 德威文化185

· 德威文化 Book 185 · 德威(華志文化)
Ebook
320
Pages

About this ebook

所謂「點子」就是「銀子」,行銷創意能賦予產品活靈活現的生命,撼動消費者的內心深處,繼而引發深遠而悠揚的共鳴,實現提升業績和銷售量的目的。同時讓競爭者相形失色,才不至使創意行銷淪為只是單純賣弄創意的遊戲。本書精心蒐集了有關行銷創意的故事,透過中、西方的實例印證,提供讀者作最佳參考指南,再加上你的經驗與智慧,希望能從中得到自己所需要的「行銷創意點子」,這將使你受益匪淺,掌握豊碩的創意商機。

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