物流服務營銷

· 清華 Book 252 · 崧燁文化(崧博)
Ebook
616
Pages

About this ebook

本書將現代物流理論、方法和管理技術與現代市場營銷理論相結合,並根據物流企業在實際運作中的特點,闡述了物流企業服務營銷的基本理論、方法和策略。全書內容循序漸進、逐步深入,題材新穎,打破傳統教材學科體系模式,以項目為導向、職業能力為核心,根據項目設置導入學習內容,實現理論與實踐的一體化教學,突出實踐能力的培養。

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