About this ebook
大師輕鬆讀 NO. 574
What Clients Love
A Field Guide to Growing Your Business
原著：哈里．貝克威 Harry Beckwith
★ 行銷大師 Seth Godin 等名人好評推薦
★《出版者周刊》、《書評書目》好評推薦
What Clients Love
A Field Guide to Growing Your Business
原著：哈里．貝克威 Harry Beckwith
★ 行銷大師 Seth Godin 等名人好評推薦
★《出版者周刊》、《書評書目》好評推薦
About the author
哈里．貝克威（Harry Beckwith）
廣告行銷顧問公司 Beckwith Partners 創辦人。是知名演說家，也是備受敬重與推崇的行銷專家。公司專精於品牌定位、顧客關係及溝通策略。客戶包括微軟、ServiceMaster、自動化資料處理公司 ADP、默克製藥、惠普科技、State Farm 保險公司等。曾榮獲全美行銷協會 Effie 獎。著有《服務行銷新視野》、《服務行銷新策略》等書。
廣告行銷顧問公司 Beckwith Partners 創辦人。是知名演說家，也是備受敬重與推崇的行銷專家。
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