你該怎麼讀商業書?: 大師輕鬆讀 NO.227

· 大師輕鬆讀 Book 227 · 大師輕鬆讀股份有限公司
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大師輕鬆讀 NO.227(中英對照)

The Halo Effect

從1980年代開始,我們就習慣把「標竿學習」掛在嘴上,以為學習各領域最優秀對象的片段做法,便能複製他人的成功。這正是寫作、閱讀商業書籍「思想懶惰」者,最容易陷入的「成功迷思」。

★亞馬遜網路書店讀者好評四點五顆星推薦
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About the author

原創作者簡介:

菲爾.羅森維格 (Phil Rosenzweig)╱畢業於華頓商學院、加州大學聖塔巴巴拉分校,以及加州大學洛杉磯分校,現為瑞士洛桑管理學院教授,負責為龍頭企業規畫高階主管培訓課程並親自授課。羅森維格除了曾在哈佛商學院任教6年之外,還曾在惠普服務6年的時間,擔任租賃事業的行銷經理。

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