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About the author
原創作者簡介：
葛林．爾本 (Glen Urban)╱是麻省理工管理學院行銷學教授，同時是依克斯皮瑞系統公司（Experion Systems Inc.）的創辦人之一兼董事長。依克斯皮瑞系統公司是家顧客關係行銷科技的顧問公司。爾本畢業於威斯康辛大學和西北大學，以研發出資訊加速（Information Acceleration）方法論聞名，資訊加速目前已經被廣泛應用來預測新大宗消費產品未來的銷售與獲利。爾本也合著了《數位行銷策略》（Digital Marketing Strategy）、《新產品設計與行銷》（Design and Marketing of New Products）和《先進行銷策略》（Advanced Marketing Strategy）等6本著作。
葛林．爾本 (Glen Urban)╱是麻省理工管理學院行銷學教授，
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