制霸──為何全世界都愛豐田: 大師輕鬆讀 NO.272

· 大師輕鬆讀 Book 272 · 大師輕鬆讀股份有限公司
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大師輕鬆讀 NO.272(中英對照)

How Toyota Became #1

豐田以堅定又獨特的企業文化,不求第一而成為第一,更打敗世界級對手,贏得全球消費者的心!


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

大衛.馬季 (David Magee)╱畢業於密西西比大學(University of Mississippi),於1998年獲選為密西西比40歲以下頂尖企業領袖之一,現為專欄作家,並且是傑佛遜出版社(Jefferson Press)的創辦人兼總裁以及獨立書商「尖石書店」(Point Rock Books)合夥人,著有《NISSAN反敗為勝》(Turnaround)、《耕耘永續績效:約翰迪爾農具之道》(The John Deere Way)等8本著作。馬季的著述散見於數十個美國和國際知名平面媒體,包括《華爾街日報》、《紐約時報》、《波士頓環球報》(The Boston Globe)、《奧蘭多衛報》(Orlando Sentinel)和《吉布林傑個人理財》雜誌(Kiplinger’s Personal Finance)等,也曾受邀到彭博財經台(Bloomberg TV)、探索頻道(Discovery Channel)、英國廣播公司(BBC)、密西西比公共電視台(Mississippi Public Television)等

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