About this ebook
About the author
原創作者簡介：
伯德．史密特 (Bernd Schmitt)╱是哥倫比亞大學商學院行銷學教授暨全球品牌中心（Center on Global Brand Leadership）主任，同時也是暢銷書《體驗行銷》（Experiential Marketing）的作者。史密特博士也曾為二十幾個國家提供顧問諮詢的服務。
蘿拉．布朗 (Laura Brown)╱畢業於加州大學洛杉磯分校、倫敦大學與哥倫比亞大學，布朗博士是位作家，也是紐約市的商業諮詢顧問，並曾在多家行銷及諮詢公司擔任顧問。
伯德．史密特 (Bernd Schmitt)╱
蘿拉．布朗 (Laura Brown)╱畢業於加州大學洛杉磯分校、
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