多重定價利潤跑不掉: 大師輕鬆讀 NO.166

· 大師輕鬆讀 Book 166 · 大師輕鬆讀股份有限公司
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大師輕鬆讀 NO.166(中英對照)

The Art of Pricing

不懂得去挖掘隱藏的利潤,等於把利潤拱手讓人!


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

拉菲.穆罕默德 (Rafi Mohammed)╱拉菲.穆罕默德是賽門庫屈聯合事務所(Simon-Kucher & Partners)的董事,該公司是專精於國際定價策略的企管顧問公司。穆罕默德畢業於波士頓大學、倫敦大學政經學院與康乃爾大學,曾任美國政府經濟顧問。穆罕默德在美國政府解除電信產業價格管制時,提供美國聯邦通訊委員會(FCC)有關定價議題的諮詢,並且曾任維吉尼亞大學商學院研究員。

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