多重通路大暢銷: 大師輕鬆讀 NO.317

· 大師輕鬆讀 Book 317 · 大師輕鬆讀股份有限公司
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68
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About this ebook

大師輕鬆讀 NO.317(中英對照)

Changing the Channel

再多用1種、再多2種、多3種通路......這就是在21世紀做行銷,一定要會的致勝模式!


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

邁克.麥斯特森 (Michael Masterson)╱創業家,在超過45年的事業生涯中成功創辦了許多企業,其中2家年營收超過1億美元、2家高達5,000萬美元,其餘十幾家也都有1,000萬美元的佳績,目前擔任Agora Inc的顧問,該公司是市值3億美元的資訊出版商,旗下有電子報網站EarlytoRise.com。麥斯特森另外著有10本專書,包括《賺錢公司養成術》(Ready, Fire, Aim)、《立志7年做富翁》(Seven Years to Seven Figures)、《讓財富自動流入你的口袋》(Automatic Wealth)、《自動變有錢》(Automatic Wealth for Grads... and Anyone Else Just Starting Out),以及《千萬富翁的告白》(Confessions of a Multi-Millionaire)。

瑪莉艾倫.崔碧 (MaryEllen Tribby)╱在出版業與商界有20餘年資歷,曾任魏斯房地產研究公司(Weiss Research)總裁,以及《富比世》(Forbes)、「全球通訊」(Globe Communication)、時代明鏡雜誌集團(原Times Mirror Magazines,現更名為Time4 Media Inc.)、《柯瑞恩紐約商業》雜誌(Crain’s New York Business)等企業的單位主管;現為《晨呼即起》電子報(Early to Rise)發行人兼執行長,也是投資快報《Investor’s Edge Daily》和健康快報《Total Health Breakthroughs》的創辦人以及執行發行人。

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