愈冷愈要吃的班傑瑞冰淇淋: 大師輕鬆讀 NO.122

· 大師輕鬆讀 Book 122 · 大師輕鬆讀股份有限公司
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65
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大師輕鬆讀 NO.122(中英對照)

Ben & Jerry's: The Inside Scoop

他們用「幽默感」和「社會責任」製作冰淇淋!


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

佛瑞德.奇可.拉格 (Fred “Chico” Lager)╱班傑瑞冰淇淋前任總經理,現為輔導小型企業的企管顧問。1982年,奇可加入班傑瑞冰淇淋擔任總經理,將班傑瑞從營業額100萬美元的公司打造成市值1億5,000萬的冰淇淋王國。奇可忠實地執行創辦人傑瑞和班最初的願景,使班傑瑞冰淇淋在堅持承擔社會責任的同時,也能夠成為具獲利性的高成長企業。

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