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原創作者簡介：
大衛．米爾曼．史考特 (David Meerman Scott)╱畢業於肯尼恩學院（Kenyon College），著有《網住你的顧客》（The New Rules of Marketing ＆ PR），並開設了務實行銷公司的「行銷新規則」研習講座，和許多網路新聞事業和電子商務企業密切合作。「鎖定顧客」（Tuned In）部落格。
大衛．米爾曼．史考特 (David Meerman Scott)╱畢業於肯尼恩學院（Kenyon College），著有《網住你的顧客》（The New Rules of Marketing ＆ PR），並開設了務實行銷公司的「行銷新規則」研習講座，
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