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About the author
原創作者簡介：
史考特．麥肯 (Scott McKain)╱麥肯績效顧問公司（McKain Performance Group, Inc.）董事長，該公司擅長開發以策略差異化概念為基礎的企業教育課程。麥肯也是黑曜石企業（Obsidian Enterprises）（年營業額超過1億美元的控股公司）副董事長以及增值研究中心（Value Added Institute）（專注於顧客維繫策略的智庫）負責人，著有《每個企業都要表演》（ALL Business Is Show Business）以及《抓住顧客的竅門》（What Customers REALLY Want）等兩本書，並入選美國專業演說家名人堂（Professional Speaker’s Hall of Fame）及演說家圓桌論壇（Speakers Roundtable）。
史考特．麥肯 (Scott McKain)╱麥肯績效顧問公司（McKain Performance Group, Inc.）董事長，
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