About this ebook
�對文化現象的考察和闡釋是目前理論界關注的熱點之一。大眾文化與網絡文化這兩種既相互聯系又相互區別的現象，在文化的分層中是兩個不容忽視的領域。現代工業化的發展造就了大眾文化的繁榮，信息化的浪潮促進了網絡文化的興起。本書試圖對這兩種文化現象進行歷史的梳理、現象的考察和理論的闡釋，揭示其對社會的影響、本質意義及給人們的啟迪。
本書適合社會上關注文化現象與文化發展的各類人群，尤其是大學生、教師、文化企業家及文化活動的管理者閱讀。同時本書也可作為我國大專院校學生學習大眾文化與網絡文化的輔助讀物。
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