大牌期刊路在何方:國際著名期刊的融合發展戰略

· 清華 Book 23 · 崧燁文化(崧博)
Ebook
178
Pages

About this ebook

新媒體技術的不斷發展,使媒介融合成為大趨勢。所有的大牌期刊都在朝著信息化、社會化、社交化閱讀的方向努力。本書分析了眾多國際著名期刊的融合發展戰略,為中國期刊的傳播方式提供借鑒。

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