敲開創意腦袋: 7種工具,9種手法 大師輕鬆讀 NO.33

· 大師輕鬆讀 Book 33 · 大師輕鬆讀股份有限公司
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大師輕鬆讀 NO.33(中英對照)

The Do-It-Yourself Lobotomy — Open Your Mind to Greater Creative Thinking

想在競爭激烈的21 世紀商業環境中生存並力爭上游,就得有能力源源不斷產生創新的點子。如果不能專心致志加強創意思考的技巧,就等於主動把成功機會雙手奉給競爭對手。


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

湯姆.莫納罕 (Tom Monahan)╱現為Before & After In.總經理兼創意總監,該公司專門提供商業創意應用顧問服務。莫納罕曾擔任波士頓大學講師及廣告公司創意指導,也輔導過多家全球知名公司,包括AT&T、ABC電視台運動頻道(ABC Sport)、麥當勞、德州儀器和《華爾街日報》。

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