口碑:餐飲O2O讓你重新獲得顧客

· 清華 Book 129 · 崧燁文化(崧博)
Ebook
182
Pages

About this ebook

本書首先介紹O2O的發展潮流,說明O2O能給餐飲業老闆提供的有效服務。再介紹傳統餐飲業突破現狀需要學會利用O2O的具體方法,包括實施餐飲O2O的基本內功,餐飲O2O的成功例子,分析餐飲O2O的運營策略等。並指出一般傳統餐飲業採用O2O會遇到的一些「陷阱」。本書同時嘗試引入了營銷推廣的數理模型分析,並結合單品引爆的例子來說明互聯網時代O2O的營銷精髓。本書是傳統餐飲行業和互聯網O2O領域的跨界圖書,值得相關從業人員閱讀參考。

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