生活應用色彩心理學: 大拓文化030

· 大拓文化 Book 30 · 永續圖書有限公司
4,3
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eBook
224
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About this eBook

色彩是「無聲的推銷員」,是產生視覺衝擊力和藝術感染力的重要前提。 色彩影響人的情感、聯想和記憶。 每一種色彩的選擇都代表著不同的含義,都是向外界傳達的資訊。 心理研究表明:不同性別、年齡、收入以及不同性格傾向的人對色彩的敏感程度有差異,對色彩的選擇也不同。男性多受理性支配,較少關注顏色;而女性感情豐富,容易從感情出發去選擇顏色;老年人更加沉穩,更關內在品質,他們傾向於先考慮功能和實用性,其次才考慮色彩。

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