從零開始學微信公眾號營運推廣

· 清華 Book 258 · 崧燁文化(崧博)
Ebook
283
Pages

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如何進行公眾號的選擇、用戶的定位、正文的創作,以及數據分析? 如何展開公眾號的營銷、粉絲的導流、人氣的暴漲,以及商業變現? 書中有兩條線,從零開始幫助讀者成功打造屬於自己的微信公眾號! 一是內容線,分別從商業的變現、標題的取名、圖片的選擇、正文的編輯、版式的優化和數據的分析,幫助讀者從入門到精通公眾號的運營。 二是實戰線,通過今日頭條、一點資訊、搜狐等平台推文導粉、策劃徵稿活動等案例,掌握微信運營內容,及早贏利變現賺錢。 本書實用性強,適合於公眾號的創業者、管理者、運營者等人群閱讀。

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