數據化網站運營深度剖析

· 清華 Book 160 · 崧燁文化(崧博)
Ebook
167
Pages

About this ebook

近些年,互聯網經濟迅速發展,越來越多的企業把互聯網當作產品營銷的重要渠道。網絡營銷依托著計算機設備和網絡資源,憑借其優勢成為這個時代高效的宣傳推廣方式。企業網站是在互聯網上行網絡營銷和形象宣傳的平台,而本書從網站定位到數據化運營,貫穿整個網站的生命周期,研究網站定位、網站策劃與布局、網站更新維護、網站數據挖掘及應用、數據驅動運營、移動網站運營的具體策略,涵蓋了網站運營的精髓與核心內容,並結合企業實戰經驗,分析了大量的網站運營經典案例,為網站運營人員提供全面而科學的運營知識和策略。

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