互聯網+時代:傳統企業的移動互聯網轉型

· 清華 Book 3 · 崧燁文化(崧博)
Ebook
306
Pages

About this ebook

本書以案例分析為主,落地實操。通過對大案例進行連貫性地分析,減少了場景的轉換,提升對企業轉型方方面面的整體把握,內容由淺入深。除了作為新興的電子商務學員學習企業管理和轉型的實操參考書,還能幫助解決傳統企業的高層對互聯網不熟悉、難理解的學習障礙。目前處在企業轉型、個人創業爆發的風口上。有不少企業把商務培訓的重心放在移動互聯網轉型,他們需要把這些商務學員們培養成企業全網戰略的支柱。本書於每章的案例設置一個完整而連貫的場景,方便讀者代入其中,系統而全面地理解書本內容。

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