100 Things Every Designer Needs to Know About People: Edition 2

· New Riders
5,0
1 mnenje
E-knjiga
256
Strani
Primerno

O tej e-knjigi

WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS.

Apply psychology and behavioral science to your designs.

Here are some of the questions this book will answer:

• What grabs and holds attention.

• What makes memories stick?

• What is more important, peripheral or central vision?

• Can you predict the types of errors people will make?

• What is the limit to someone’s social circle?

• What line length for text is best?

• Are some fonts better than others?

These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Ocene in mnenja

5,0
1 mnenje

O avtorju

Susan M. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.

Ocenite to e-knjigo

Povejte nam svoje mnenje.

Informacije o branju

Pametni telefoni in tablični računalniki
Namestite aplikacijo Knjige Google Play za Android in iPad/iPhone. Samodejno se sinhronizira z računom in kjer koli omogoča branje s povezavo ali brez nje.
Prenosni in namizni računalniki
Poslušate lahko zvočne knjige, ki ste jih kupili v Googlu Play v brskalniku računalnika.
Bralniki e-knjig in druge naprave
Če želite brati v napravah, ki imajo zaslone z e-črnilom, kot so e-bralniki Kobo, morate prenesti datoteko in jo kopirati v napravo. Podrobna navodila za prenos datotek v podprte bralnike e-knjig najdete v centru za pomoč.