AI Changes the Rules of the Game: Rethinking Business Models, Customer Relationship and Products

Volker Gruhn · Andreas Hayn

may 2022 · Carl Hanser Verlag GmbH Co KG

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Artificial intelligence is on everyone's lips in business, but only very few companies know what it is and how they could use AI to build new business areas. This book is about precisely that. The authors come directly from AI projects they have done with their clients. Benefit from this know-how to be successful with AI: - Fundamental understanding of the possibilities of Artificial Intelligence - Process model for developing AI applications - Impact assessment on processes and business models in different industries through AI - Application scenarios for customer processes from communication to administration - Application scenarios for the support of mobile processes. The book contains concrete, realisable use cases for manufacturing and service providers. Let it inspire you to develop and market your elegant solutions.

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Volker Gruhn is a Professor of Practical Computer Science, particularly Software Engineering, at the Faculty of Economics at the University of Duisburg-Essen. He is also chairman of the supervisory board of adesso SE in Dortmund.