I Don't Mean to Sound Racist, But...: Examining the Different Faces of Racism

3 reviews

About this ebook

Why is that whenever we hear this phrase it follows up with something racist? Different forms of discrimination exist and we are examining and underlining the various forms as there seems to be a lack of awareness across the UK.

This book was written to engage and to give greater insight to examples of racism experienced by Black people in the UK. The book is packed with understandings from social analysis as well as qualitative research.

We conducted research with Black participants whom have grown up in various places across the UK. This data was used to inform important questions such as what is casual racism?

Written with passion not rage and insight rather than anger. The book offers solutions on improving the situation for oneself and our immediate network. 

If you want to educate yourselves on the discriminations faced daily by your colleagues, friends and even some extended family members, then make yourself uncomfortable and let’s begin.

Ratings and reviews

3 reviews
mark-louis anderson-fisher
April 3, 2021
Adeyemi's writing is informative and compelling. His writing takes you through historical events and describes the journey it took to get here whilst also including you in on the debate. I think this would be an amazing tool for schools looking to explore race within the curriculum; it compiles sociology, history, human economics to name a few but most importantly it adds context! Context, which is often lost when we discuss or learn about race making it seem like to great of an issue to act upon. I cant recommend enough.
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Heather T
August 24, 2021
A very informative read, that helped me have a better understanding of anti-racism. The book has a hopeful feeling and emphasizes the importance of positivity. Very well written.
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Sara Reed
August 4, 2021
A timely read for those searching to understand more about the nuances of racism. The stories shared in this book were felt. Mr. Oke provides the reader with a great mix of facts and story telling. He also draws an important distinction between being racist and racially insensitive. I am looking forward to reading more from Mr. Oke!
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About the author

About Adeyemi Oke

Adeyemi doesn’t like to talk about himself in the third person, but as “he” has too, here goes…

Adeyemi is his own biggest hype man, believing himself to be a whisker away from having played football professionally, becoming a Grand Master at chess, and elevating the game of marbles – yes, marbles – to an elite level (he’s still the reigning, self-proclaimed county champion).

Now, he can add author, editor, blogger and content creator to his many talents.

When he isn’t trying to change the world with every blog post, Adeyemi has enjoyed (moments of) a stellar, award-winning marketing career spanning over 10 years.

I Don’t Mean to Sound Racist But… Examining the Different Faces of Racism is Adeyemi’s debut book. As a progressive thinker who is constantly strategizing about the world’s major issues, racism seemed the perfect starting point. After all, every large problem needs to be broken down into small pieces.

Following the 2018 Premier League football race storm, there was a rhetoric that racism had ended in the eighties, and was now ‘rearing its ugly head’. After having many conversations in focus groups, online and with friends explaining that racism never went away, Adeyemi decided to take action. As the saying goes, ‘Be the change you want to see’.

Adeyemi not only started to write I Don’t Mean to Sound Racist But… Examining the Different Faces of Racism, but also started a blog and a social media channel.

This is the by-product of the book. There is more to British Black history than slavery and the SS Windrush. There are some great moments which should be well-known and must be taught in British schools.

For all of you saying that Black history shouldn’t stand alone and should be included as part of British history, I agree. I mean – Adeyemi agrees.

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