This book was written to engage and to give greater insight to examples of racism experienced by Black people in the UK. The book is packed with understandings from social analysis as well as qualitative research.
We conducted research with Black participants whom have grown up in various places across the UK. This data was used to inform important questions such as what is casual racism?
Written with passion not rage and insight rather than anger. The book offers solutions on improving the situation for oneself and our immediate network.
If you want to educate yourselves on the discriminations faced daily by your colleagues, friends and even some extended family members, then make yourself uncomfortable and let’s begin.
About Adeyemi Oke
Adeyemi doesn’t like to talk about himself in the third person, but as “he” has too, here goes…
Adeyemi is his own biggest hype man, believing himself to be a whisker away from having played football professionally, becoming a Grand Master at chess, and elevating the game of marbles – yes, marbles – to an elite level (he’s still the reigning, self-proclaimed county champion).
Now, he can add author, editor, blogger and content creator to his many talents.
When he isn’t trying to change the world with every blog post, Adeyemi has enjoyed (moments of) a stellar, award-winning marketing career spanning over 10 years.
I Don’t Mean to Sound Racist But… Examining the Different Faces of Racism is Adeyemi’s debut book. As a progressive thinker who is constantly strategizing about the world’s major issues, racism seemed the perfect starting point. After all, every large problem needs to be broken down into small pieces.
Following the 2018 Premier League football race storm, there was a rhetoric that racism had ended in the eighties, and was now ‘rearing its ugly head’. After having many conversations in focus groups, online and with friends explaining that racism never went away, Adeyemi decided to take action. As the saying goes, ‘Be the change you want to see’.
Adeyemi not only started to write I Don’t Mean to Sound Racist But… Examining the Different Faces of Racism, but also started a blog and a social media channel.
This is the by-product of the book. There is more to British Black history than slavery and the SS Windrush. There are some great moments which should be well-known and must be taught in British schools.
For all of you saying that Black history shouldn’t stand alone and should be included as part of British history, I agree. I mean – Adeyemi agrees.