Adland: Searching for the Meaning of Life on a Branded Planet

James P. Othmer‏

ستمبر 2009 · فروخت کردہ بذریعہ Anchor

اس ای بک کے بارے میں

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.  On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories.  But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time.  Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.

مصنف کے بارے میں

James P. Othmer is a former creative director at advertising giant Young & Rubicam, and the author of the novels Holy Water and The Futurist. 
 
www.jamespothmer.com