Affect and Emotion: A New Social Science Understanding

Margaret Wetherell

Peb 2012 · SAGE

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"Absolutely essential reading for those wanting to understand the recent ′turn′ to affect. Offering an extensive analysis of all the perspectives available, including the psycho, neuro, bio and social, Margie Wetherell treads a magisterial path through the radically different offerings, one that illuminates key ideas and will save the uninitiated wandering down many pointless avenues. A path-setting book."
- Professor Beverley Skeggs, Goldsmiths

In recent years there has been a huge surge of interest in affect and emotion. Scholars want to discover how people are moved, and understand embodied social action, feelings and passions. How do social formations ′grab′ people? How do roller coasters of contempt, patriotism, hate and euphoria power public life?

A new social science understanding of affect and emotion is long overdue and Margaret Wetherell′s voice is timely, providing a coherent and pragmatic text. It will be invaluable reading for those interested in this fascinating field across the social and behavioural sciences.

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Margaret Wetherell is Professor of Social Psychology at the Open University, UK and Director of the Economic and Social Research Council Programme on Identities and Social Action.