Hello, My Name Is Awesome: How to Create Brand Names That Stick

Alexandra Watkins

Sep 2014 · Berrett-Koehler Publishers

About this ebook

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Ratings and reviews

Alexandra's advice is straight to the point and very easy to understand. Her style is unique and the book was very easy to read. She includes her great sense of humor throughout the book is not afraid to say the truth about why some brand names are terrible. A+!

This book helps you to understand what naming your business acutely means. After I read this book my ideas where completely different. And most importantly this book help to build a strong company by just choosing the right name.

Loved this book. Pretty short and sweet. No fluff. All the advice and wisdom is great and easy to remember. Love the actionable steps too. Highly recommend.

About the author

Alexandra Watkins is the founder of Eat My Words, a nationally recognized naming firm featured multiple times in the Wall Street Journal and Inc. Her clients include Disney, Microsoft, Wrigley, Turner networks, and Fujitsu.