Allan spent three decades in advertising, delivering branding and marketing solutions to leading Australian and international companies including Toyota, Sheraton Hotels, Coles and Myer, P&O, Bank of Queensland and RACQ. For the past decade he has worked closely with a diverse range of organisations building strategic plans around the strength of their brands in order to create wealth through customer loyalty. Allan co-authored Brand-aid, with Dr John Harrison, a no-nonsense look at the concepts of brand, and how an organisation’s brand can form the very heart of their strategic planning.