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Want to know the best approach to take for you and your research project?
This book takes you through five different qualitative approaches – thematic analysis, interpretative phenomenological analysis, grounded theory, narrative analysis and discourse analysis. Applying them all to a common data set, this book gives you step-by-step guidance on each approach and helps you work out which is the right one for you.
Plus, with a whole new part on qualitative data collection – including chapters on interviewing, social media data and visual methodologies – this new edition is the ultimate resource for students engaged in qualitative psychological research or studying methods at any level.
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Evanthia Lyons is a Professor at Kingston University London and a Social Psychologist. Her research interests include identity and social representational processes in contexts of intergroup conflict and multi-cultural societies.
Adrian Coyle: My engagement with higher education began with my degree in Psychology (with Philosophy), completed at University College Dublin in 1986. In 1987 I moved to London and worked as a research assistant at what was then South Bank Polytechnic until 1989 before transferring to the NHS to work as an HIV Training Officer and Counsellor. After completing my PhD at the University of Surrey in 1991, I took up a lectureship there and have remained at Surrey ever since, fulfilling various roles, principally in relation to the Practitioner Doctorate in Psychotherapeutic and Counselling Psychology (as Research Tutor) and currently the MSc in Social Psychology (as Course Director). In recent years, I returned to academic study at the University of London, obtaining qualifications in Theology (at Birkbeck) and in the Psychology of Religion (at Heythrop College).
