Gothenburg and Sweden's West Coast: Klaava Travel Guide

Klaava Media
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 The West Coast region in the southwest corner of Sweden is that nation’s favorite vacation destination. The City of Gothenburg, which is located on the West Coast, is Sweden’s second largest city after the capital Stockholm. Scandinavian city life in Gothenburg and sea life on the West Coast combine to create an attractive vacation destination that brings travelers to the region from Sweden, other European countries and beyond the ocean.

Gothenburg and Sweden’s West Coast is a visual travel guide packed with information, photographs, maps and videos on this exquisite Scandinavian destination. Long time ago, Vikings used to live in the region, but also Danes and Norwegians have ruled the West Coast. Region’s history is still present in many castles, fortresses and old villages, but equally impressive is the scenery across the beautiful archipelago.

The guidebook shows you the best sights in Gothenburg and on the West Coast that every visitor should see. It also directs readers to outdoors and indoors activities that are popular in the region.

Gothenburg and Sweden’s West Coast helps you plan your trip to Sweden, and because the book has been designed for tablets, laptops and smartphones, travel tips are always within reach in the destination, too.

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Additional Information

Publisher
Klaava Media
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Published on
Dec 31, 2015
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Pages
121
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ISBN
9789527074299
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Features
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Language
English
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Genres
Travel / Europe / Scandinavia (Finland, Norway, Sweden)
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Content Protection
This content is DRM protected.
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Available on Android devices
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Elämme niin valtavan muutoksen alkuhetkiä median historiassa, että sen laajuuden hahmottaminen on vaativaa. Tosiasia on, että teknologian kehitys on mahdollistanut median murroksen, joka puolestaan aiheuttaa siihen liittyvien tapojen ja liiketoiminnan uudelleensyntymisen. Kyse ei enää ole siitä muuttuuko media digitaaliseksi, vaan ainoastaan siitä, miten nopeasti ja missä laajuudessa näin käy. Varmaa myös on, että murroksen vaikutukset ulottuvat omaan arkielämäämme, kulttuuriin, liiketoimintaan ja koko yhteiskuntaan.
Hyvästi media -kirjassa analysoidaan niin suomalaisten kuin kansainvälistenkin media-alan vaikuttajien ja asiantuntijoiden kanssa sekä tutkimusten ja tilastojen avulla median murroksen vaikutuksia. Meneillään oleva käännekohta ei suinkaan ole ensimmäinen median historiassa. Jokainen kirjassa käsitelty viestintäväline - elokuvat, kirjallisuus, lehdistö, musiikki, radio ja televisio - ovat olemassaolonsa aikana kohdanneet teknologisia ja taloudellisia epäjatkuvuuskohtia, jotka ovat ohjanneet niiden kehitystä. Katsaus kunkin median historiaan paljastaa niiden ikuisen kamppailun yleisöstä maailman ympärillä jatkuvasti muuttuessa.
Historiasta ei median tulevaisuutta voi ennustaa, mutta megatrendejä on jo mahdollista tunnistaa. Muutosprosessin keskiössä tulee viestintävälineen sijaan olemaan digitaalisen sisällön, Internetin ja medialaitteen kolmiyhteys. Fyysisten mediatuotteiden sijaan digitaaliset sisältötuotteet jaellaan jatkossa suoraan asiakkaiden medialaitteisiin, kuten Internetiin kytkettyihin televisiovastaanottimiin, tietokoneisiin, tablet-laitteisiin ja matkapuhelimiin. Kirjassa esitellään kunkin median teknologian ja liiketoiminnan kulmakivet, joista media-alaan perehtymätönkin lukija voi nähdä viestintävälineen kehityskaaren.
Yksilön, yrityksen ja yhteiskunnan asenteesta riippuen digitaalinen media on uhka tai mahdollisuus. Nettisukupolvi ja suuret ikäluokat hyödyntävät modernia mediaa hyvin eri tavoin, mutta yrityksille asenne on elämän ja kuoleman kysymys. Juuri nyt uudet yritykset ja muilta toimialoilta tulevat suuryhtiöt valtaavat mediamarkkinoita perinteisten toimijoiden nenän edestä. Kirjassa tarkastellaan yrityksiä ja liiketoimintaa esimerkkitarinoiden kautta, joista selviää minkälaisista tekijöistä voittajia syntyy ja mihin häviäjät kompastuvat.
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