About this ebook
This important book unveils how the pleasure principle has taken humanity hostage to the powers of branding and consumerism, steering our most basic desires. Radically re-evaluating the notion of pleasure and arguing for a deep societal change, it shows the way to a new humanist culture.
About the author
Arsen Dallan is an expert in behavioral marketing and former vice-president of the MSK insurance group. He is the author of several books, with articles published in leading business magazines, and a frequent guest on television programs. Dallan graduated from Russian State Oil University in 2006, majored in oil sector construction economics, and earned his Ph.D in 2009.
Karlen Dallakyan is the head of the department of philosophy at the State University of Law in Ufa.
Karlen Dallakyan is the head of the department of philosophy at the State University of Law in Ufa.
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