Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Please refer to the book's Introduction section for instructions on how to download the companion files from the publisher's website.
Barbara Findlay Schenck is the author of four For Dummies books, including Business Plans Kit For Dummies, 2nd Edition and Branding For Dummies. The founder of an advertising agency, Barbara has spent more than two decades helping businesses start, grow, market, and brand their companies. John Davies, CEO of Sunbelt, contributed expert advice for this book.