Crowdsourcing Your Sales: Let Your Customers Sell Themselves (and Others)
About this ebook
How to build a crowdsourced, word-of-mouth sales and marketing operation that works!
As P&G’s Web site boasts, “Three billion times a day P&G brands touch the lives of people around the world.” But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers–for its own divisions and those of other organizations as well.
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About the author
Barry Libert is chairman of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draws more than 60 million total online visitors every month. Libert is a recognized authority on entrepreneurial leadership strategies and a pioneer in the business use of social technologies. A one-time McKinsey & Company consultant, he has coauthored highly-regarded books, including Cracking the Value Code and Value RX. Jon Spector is President and CEO of The Conference Board, the world's preeminent business membership and research organization. He previously served as Vice Dean and Director of Wharton's Aresty Institute of Executive Education; as CEO of several venture-backed startup companies; and as Principal in 1986 and Director in 1992 at McKinsey & Company.