The most important concepts underlying beauty are the concepts of symmetry and fractality, but the relationship of these concepts has not yet remained clear. For centuries, beauty was understood only as a stable order and symmetry. Synergetic worldview allows us to give a new assessment: beauty can be seen as an attractor, the result of self-organization of nature, or the flight of human thought. On the one hand, fractality can be considered one of the manifestations of symmetry in an expansive sense.