Breaking the Food Seduction: The Hidden Reasons Behind Food Cravings--And 7 Steps to End Them Naturally

Neal Barnard, M.D. · Joanne Stepaniak

Jul 2010 · Kuthengiswe ngu-St. Martin's Press

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Jennifer is a thirty-four-year-old bank manager. She's managed her education, her career, her finances--and her customers' money--she can't seem to handle this darn little chocolate in a shiny wrapper. . .

Whether you're drawn to chocolate, cookies, potato chips, cheese, or burgers and fries, we all have foods we can't seem to resist--foods that sabotage our best efforts to lose weight and improve our health.

These foods are winning the battle--but that's because we're fighting it in the wrong place. As physician and leading health researcher Dr. Neal Barnard explains in this groundbreaking book, banishing these cravings is not a question of willpower or psychology--it's a question of biochemistry.

Based on the author's research and that of other leading investigators at major universities, Breaking the Food Seduction reveals the diet and lifestyle changes that can break these stubborn craving cycles. Using everyday examples, questionnaires, and practical tips, the book delivers:

- Fascinating new insights into the chemical reasons behind your cravings
- Seven simple steps to break craving cycles and tame your appetite
- Important advice for kids' sugar cravings and how to halt them
- A three-week kick-start program
- One hundred delicious, satisfying recipes that help your body break the spell of problem foods and put you on the path to weight loss, better health, and greater well-being

This accessible and practical book is essential reading for anyone who wants to lose weight, lower cholesterol, feel more energetic, and get control of their health once and for all.

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Dr. Neal Barnard is the president and founder of the Physicians' Committee for Responsible Medicine, a nonprofit organization based in Washington, D.C. His research has been published in Scientific American, the American Journal of Cardiology, and other major journals. Dr. Barnard is the author of six previous books, including Foods That Fight Pain and Food for Life. A frequent lecturer appearing across the country and an adjunct associate professor of medicine at the George Washington University School of Medicine, he lives in Washington, D.C.