Burn Rate: How I Survived the Gold Rush Years on the Internet
mar 2013 · Simon and Schuster
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From the author of the #1 New York Times bestseller Fire and Fury and Siege: Trump Under Fire—Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars, and notably devoid of profit-making enterprises.
As he describes his efforts to control his company's burn rate—the amount of money the company consumes in excess of its income—Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.
As he describes his efforts to control his company's burn rate—the amount of money the company consumes in excess of its income—Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.
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Michael Wolff has been a regular columnist for Vanity Fair, New York, The Hollywood Reporter, British GQ, USA Today, and The Guardian. He is the author of the #1 New York Times bestseller Fire and Fury: Inside the Trump White House, Siege: Trump Under Fire, and six prior books, including the bestselling Burn Rate and The Man Who Owns the News. He has received numerous awards for his work, including two National Magazine Awards. He lives in New York City.
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