C’est la vie!: Mixed impacts of an edutainment television series in West Africa

Dione, Malick · Heckert, Jessica · Hidrobo, Melissa · Le Port, Agnès · Peterman, Amber · Seye, Moustapha

dsb 2023 · IFPRI Discussion Papers Livre 2210 · Intl Food Policy Res Inst

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Edutainment shows promise in changing behavior at scale, yet little is known about how to maximize impacts. We undertake an experimental evaluation of a popular television series, C’est la vie!, delivered through film clubs in rural Senegal, on violence against women and girls, and sexual and reproductive health knowledge, attitudes, and behaviors. We find C’est la vie! improved knowledge three months after film clubs ended, as well as violence-related attitudes nine months later, however, find no impacts on behaviors. We investigate design components intended to strengthen impacts, generally finding no additional impacts from post-screening discussions, engaging men, and podcasts.