Cases on Immersive Virtual Reality Techniques

Yang, Kenneth C.C.

Apr. 2019 · IGI Global

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As virtual reality approaches mainstream consumer use, new research and innovations in the field have impacted how we view and can use this technology across a wide range of industries. Advancements in this technology have led to recent breakthroughs in sound, perception, and visual processing that take virtual reality to new dimensions. As such, research is needed to support the adoption of these new methods and applications.

Cases on Immersive Virtual Reality Techniques is an essential reference source that discusses new applications of virtual reality and how they can be integrated with immersive techniques and computer resources. Featuring research on topics such as 3D modeling, cognitive load, and motion cueing, this book is ideally designed for educators, academicians, researchers, and students seeking coverage on the applications of collaborative virtual environments.

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Kenneth C. C. Yang, Ph.D. is Professor in the Department of Communication at the University of Texas at El Paso, USA. His research focuses on new media advertising, consumer behavior, and international advertising. Some of his many works have been published in International Cyberpsychology, Journal of Strategic Communication, International Journal of Consumer Marketing, Journal of Intercultural Communication Studies, Journal of Marketing Communication, and Telematics and Informatics.

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