O poder do hábito: Por que fazemos o que fazemos na vida e nos negócios

Objetiva
2,086

Charles Duhigg, repórter investigativo do New York Times, mostra que a chave para o sucesso é entender como os hábitos funcionam - e como podemos transformá-los. Durante os últimos dois anos, uma jovem transformou quase todos os aspectos de sua vida. Parou de fumar, correu uma maratona e foi promovida. Em um laboratório, neurologistas descobriram que os padrões dentro do cérebro dela mudaram de maneira fundamental. Publicitários da Procter & Gamble observaram vídeos de pessoas fazendo a cama. Tentavam desesperadamente descobrir como vender um novo produto chamado Febreze, que estava prestes a se tornar um dos maiores fracassos na história da empresa. De repente, um deles detecta um padrão quase imperceptível - e, com uma sutil mudança na campanha publicitária, Febreze começa a vender um bilhão de dólares por anos. Um diretor executivo pouco conhecido assume uma das maiores empresas norte-americanas. Seu primeiro passo é atacar um único padrão entre os funcionários - a maneira como lidam com a segurança no ambiente de trabalho -, e logo a empresa começa a ter o melhor desempenho no índice Dow Jones. O que todas essas pessoas tem em comum? Conseguiram ter sucesso focando em padrões que moldam cada aspecto de nossas vidas. Tiveram êxito transformando hábitos. Com perspicácia e habilidade, Charles Duhigg apresenta um novo entendimento da natureza humana e seu potencial para a transformação.
Read more

More by Charles Duhigg

See more
NEW YORK TIMES BESTSELLER • The perfect graduation gift, this instant classic explores how we can change our lives by changing our habits.
 
“With the days of pulling all-nighters and eating pizza at 2 a.m. (hopefully) behind your new grad, there’s no time like the present to get into a good routine.”—Real Simple
 
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times
 
In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

With a new Afterword by the author
 
“Sharp, provocative, and useful.”—Jim Collins
 
“Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times
 
“A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
 
“You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind
 
“Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review
NEW YORK TIMES BESTSELLER • From the author of The Power of Habit comes a fascinating book that explores the science of productivity, and why managing how you think is more important than what you think—with an appendix of real-world lessons to apply to your life.

At the core of Smarter Faster Better are eight key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently.
 
They view the world, and their choices, in profoundly different ways.

A young woman drops out of a PhD program and starts playing poker. By training herself to envision contradictory futures, she learns to anticipate her opponents’ missteps—and becomes one of the most successful players in the world.

A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is more important than who is in the group—a principle, it turns out, that also helps explain why Saturday Night Live became a hit.

A Marine Corps general, faced with low morale among recruits, reimagines boot camp—and discovers that instilling a “bias toward action” can turn even the most directionless teenagers into self-motivating achievers.

The filmmakers behind Disney’s Frozen are nearly out of time and on the brink of catastrophe—until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time.

What do these people have in common?

They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation; the way we interact with data: These are the things that separate the merely busy from the genuinely productive.

In The Power of Habit, Pulitzer Prize–winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, deep reporting, and rich storytelling to explain how we can improve at the things we do. It’s a groundbreaking exploration of the science of productivity, one that can help anyone learn to succeed with less stress and struggle, and to get more done without sacrificing what we care about most—to become smarter, faster, and better at everything we do.

Praise for Smarter Faster Better

“A pleasure to read . . . Duhigg’s skill as a storyteller makes his book so engaging to read.”—The New York Times Book Review

“Not only will Smarter Faster Better make you more efficient if you heed its tips, it will also save you the effort of reading many productivity books dedicated to the ideas inside.”—Bloomberg Businessweek

“Duhigg pairs relatable anecdotes with the research behind why some people and businesses are not as efficient as others.”—Chicago Tribune

“The book covers a lot of ground through meticulous reporting and deft analysis, presenting a wide range of case studies . . . with insights that apply to the rest of us.”—The Wall Street Journal
4.1
2,086 total
Loading...

Additional Information

Publisher
Objetiva
Read more
Published on
Oct 1, 2012
Read more
Pages
408
Read more
ISBN
9788539004256
Read more
Language
Portuguese
Read more
Genres
Business & Economics / Business Communication / General
Business & Economics / Organizational Behavior
Read more
Content Protection
This content is DRM protected.
Read more
Read Aloud
Available on Android devices
Read more

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
©2018 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.