Persuasion and Social Movements: Sixth Edition

Free sample

Conflict over moral, religious, social, political, and economic values fuel social movements. People form organized collectivities to promote or to oppose changes in societal norms and values. The steady growth in globalization and access to information have increased the perception of threats to identity, values, and culture. Persuasion and Social Movements provides a solid foundation for understanding how people collectively shape society. The latest edition marks three decades of synthesizing, applying, and extending research and theories about the persuasive efforts of social movements. Historic and current examples illustrate the many facets of social movement persuasion:

Persuasion is inherently practical; we can study it most profitably by examining the functions of persuasive acts.
Even apparently irrational acts make sense to the actoreffective analysis discovers the reasoning behind the acts.
People create and comprehend their world through symbols, and it is people who create, use, ignore, or act on these symbolic creations.
Although they remain important in social movement persuasion, speeches are now one of many resources for organizing and carrying out a variety of protests.
New technologies have transformed how social movements come into existence, constitute organizations, establish coalitions, pressure institutions, and communicate with a wide variety of audiences.
Social movements sometimes sell conspiracy theories to skeptical audiences, justify inherently divisive tactics, and use violence as a rhetorical strategy.
Institutions and countermovements have a variety of strategies for resistance.
Read more
Loading...

Additional Information

Publisher
Waveland Press
Read more
Published on
Jun 5, 2012
Read more
Pages
437
Read more
ISBN
9781478610380
Read more
Read more
Best For
Read more
Language
English
Read more
Genres
Language Arts & Disciplines / Communication Studies
Read more
Content Protection
This content is DRM protected.
Read more

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
To date, there are only a couple dozen or so books specifically about the Presidency of George W. Bush. Political operatives, members of the media, and former administration officials have written most of the volumes. Additionally, the early books on the Bush presidency focus on the various aspects and dimensions of the “War on Terror.” In essence, these studies challenge the justification of our deployment, the “Bush doctrine” and the assumptions of nation building. Few volumes focus on his quite substantial legislative record and impact. There are a few academic volumes on the Bush presidency, but they were completed while he was still in office. They tend to be biased and uniformly negative.

The George W. Bush Presidency: A Rhetorical Perspective seeks to remedy this lack of academic investigation of the 43rd president and his rhetorical strategies. This volume is unique because the contributors analyze the Bush Presidency from a largely rhetorical perspective. The chapters look at the rhetoric of Bush across the contexts of domestic policy, foreign policy, the wars, and politics in general. Further, this thorough study examines the Inaugural addresses, State of the Union addresses, and addresses before joint sessions of Congress. Others analyze his political philosophy, policy issues, and his rocky relationship with the news media. Collectively, this essential text provides insight into the role of public discourse in the campaigning and governing of the George W. Bush presidency.
This essay collection examines ethical concerns related to the traditional areas of political communication, including campaigns, media, discourse, and advertising, as well as new technologies, including the Internet. In total, the collection provides one of the few volumes to examine political ethics from an academic perspective rather than from a moralistic or rule orientation.

Bruce Gronbeck provides an assessment of presidential campaigns, arguing that ethical judgments of citizens are based on candidates' actions and motives, character, and competence. Ronald Lee explores the ethics of campaign discourse, and he charts the relationship between presidential candidates' projection of civic virtue and the political arrangements that dictate the course of the campaign itself. Steven Goldzwig and Patricia Sullivan examine what happens to discourse when the divide between the haves and have-nots translates into a local community disconnected from virtual politics. The nature, types, and impact of the growing use of hate speech in contemporary politics is explored by Rita Whillock, while Robert Denton investigates television as an instrument of governing and its impact on the nature of democracy. Gary Woodward looks at the ethics of political journalism, and Lynda Lee Kaid analyzes the ethical issues raised by political advertising in all forms. Clifford Jones looks at the impact of campaign finance rules on campaign communication strategy; Gary Selnow explores the ethics of politics on the Internet; and Robert Denton concludes by examining the relationship between constitutional authority and public morality. An important text for students as well as scholars investigating contemporary American politics.

©2018 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.