Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

Claus Ebster

Jul 2011 · Business Expert Press

About this ebook

In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis'-'-vis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.

Ratings and reviews

This book gives great detail about what u love to do in my career, I learned the ins and outs about merchandising and design layout. If you have a job in this field this is a great book to start with

I work with one of the top 5 best Retail Stores I applied my morals values, attention to details especially organization to my life and work been raised by an Army Three times War Veterans is already in you to be the best at what you like to do it's an amazing feeling seeing customers expression when they say I had an enjoyable unforgettable shopping experience I believe if every retail store has dedicated , loyal caring passionate employees the Company will always be the best

About the author

Claus Ebster is an associate professor of marketing and business administration at the University of Vienna and president of Market Mentor, a consulting company specializing in marketing strategy, consumer research and store design. As a researcher, Claus Ebster has focused on studies related to store design, environmental psychology, merchandising and sales techniques, which he has published in international academic marketing journals. As an educator, he has for over a decade taught courses in store design, consumer behavior, marketing research and marketing strategy. As a consultant, he has advised both retailers and service businesses on the effective use of store design and merchandising techniques. Claus Ebster holds an MBA from Fordham University, NY, a Master of Science in Marketing from Northwestern University, IL and a PhD in Marketing from the University of Vienna. Marion Garaus is a research assistant at the University of Vienna. She holds an MA from the Vienna University of Economics and Business and is currently working toward a PhD at the University of Vienna. Her field of research is consumer behavior.